A native of Scotland with 30 years of national and international marketing experience, Lynda has led strategic planning, branding, marketing, economic development and community engagement efforts for a wide range of organizations — from municipalities, government agencies, financial institutions and nonprofits to travel, hospitality and a variety of other private sector businesses. She is skilled at uncovering a company’s culture, business processes and strategic goals, which are fundamental to strategic planning, branding and communication development that meet client goals. As project lead for communication efforts, Lynda counsels clients at every step.