Lynda oversees client engagement and is responsible for assembling agency teams to provide counsel, content and connections to help our clients meet their business objectives. With more than two decades of international experience in business–to-business and business-to-consumer segments, she offers a comprehensive understanding of branding and marketing, including strategy, research and planning and competitive analysis to develop communications that engage target audiences and deliver results. One of Lynda’s most valuable assets is her business mindset, where she is skilled at gaining a deep understanding of a company’s culture, internal business processes and strategic goals, which lay the foundation for strategic planning and communication development.
A native of Scotland, Lynda has had the opportunity to work on global initiatives that provide a unique perspective into various industries and cultures. Lynda is a 2015 recipient of the Women’s & Children’s Alliance’s Tribute to Women in Industry Award and is also a Corporate Pillar for the organization.
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