Do you know how to engage effectively with your customers? Do you know what they want from their retail and brand experience? Begin by understanding their values and motivations, what influences their purchasing decisions – it’s more than a transaction. Red Sky looked at several consumer segments that are undergoing tremendous change to learn more about those audiences and what they demand from companies they purchase from. To learn more, check out Resonate’s State of the Consumer Report.
The report provides insights about five different types of consumer snapshots; the Car Shopper, the Bank Switcher, the Baby Boomer, the Online Box Subscriber, Voice Activated Shopper. Red Sky applies learnings from this type of research to develop effective messaging that is relatable to various target audiences and communication plans that are integrated across multiple channels.
Contact me (lyndabruns@redskypr.com) to help you develop an effective communication plan.
