Where Business Mindset Meets Creative Spirit

Insights, information and inspiration to create and share your story more effectively.

How to Practice Safe Trail Etiquette During COVID-19

Idaho is a recreational Mecca, offering some of the most beautiful (and challenging) trails I’ve ever set Chaco on; and in the middle of a pandemic, they serve as a healthy respite from quarantining day after day. Whether you’re home all day with the kiddos, furiously teleworking or both, it’s important — and healthy — […]

3 Things About a Public Relations Career You Won’t Learn in College

Early in college, as a student majoring in public relations (PR), I knew I wanted to work for an agency. There was something about working with multiple clients as well as the variety of challenges I would help them navigate that fascinated me. When I was hired by Red Sky upon graduating in May 2019, […]

4 Ways to Celebrate Idaho Craft Beer Month & Support Idaho Craft Breweries

Did you know April in Idaho is Idaho Craft Beer Month? Whether you’ve been purposefully or inadvertently celebrating so far, the month-long event certainly looks different this year due to the COVID-19 pandemic. Not to mention, retail and restaurants (which craft breweries fall under) are some of the hardest-hit industries. Many breweries are struggling to […]

6 Simple Ways to Support Local Small Businesses During COVID-19

With nearly every industry severely impacted by the COVID-19 pandemic, small businesses everywhere are struggling to pay employees and bills. These businesses are the backbone of our communities and economy, and they need our support more than ever to stay afloat. Following the lead of the Support Local Gems initiative, here are six things you […]

How to Inspire Tourism When Travelers Can’t Leave Home

With travel bans and stay-at-home orders implemented around the nation due to the COVID-19 outbreak, the tourism industry (like so many others) has been severely impacted. The outbreak arrived just as most U.S. destinations were gearing up for spring and summer tourists; and now, they’re having to quickly pivot as most Americans aren’t considering traveling […]

Free STEM Activities to Keep Your Kids Busy at Home During COVID-19

As a mom who is working from home during COVID-19, finding STEM (science, technology, engineering and mathematics) education resources and activities to keep my teenage daughter busy is challenging. To keep her attention, the activities need to be fun and match her interests. So, I turned to our client Idaho National Laboratory (INL) and their […]

9 Tips for Communicating During COVID-19

The rapid onset of the COVID-19 crisis has been astonishing, causing major disturbances in daily life within days of most Americans learning about the threat. These disturbances have only been amplified by the other virus, misinformation, which spreads at the speed of thumbs on social media. Governments, businesses and individuals have been charting a new […]

The Treefort Effect: Considering the Festival’s Impact on Boise & Beyond

By the end of next week, more than 23,000 people will have descended upon downtown Boise to get their Treefort on; and it’s very likely that, just like in 2018, more than 30 percent of them will hail from outside of Idaho. While many will walk away with a new appreciation for a musician, an […]

Red Sky’s Ultimate Guide to Treeforting for Newbies, Pros and Everyone in Between

Will this be your first time at Treefort Music Fest or have you been rocking the five-day music-and-more fest for all seven years? No matter your level of experience, Treefort’s rapid growth and sheer breadth can be both amazing and overwhelming for newbies and pros alike. As we get ready for downtown Boise to be […]

What will your marketing look like in 2019?

You may already be a Red Sky client or just checking us out to see if we are a good fit for a business partner. As a PR and Marketing agency that works in both the business-to-business and business-to-consumer segments, we have seen a lot of changes effecting marketing over the past year. From social […]

Consumer Insights

Do you know how to engage effectively with your customers? Do you know what they want from their retail and brand experience? Begin by understanding their values and motivations, what influences their purchasing decisions – it’s more than a transaction. Red Sky looked at several consumer segments that are undergoing tremendous change to learn more […]

5 Speaking Resources to Rock Your Next Presentation

While preparing to give a presentation there are numerous things to keep in mind: your body language, knowing your audience, organizing your content and the list goes on. This blog serves as your go-to guide for touching up your speaking skills, inspiring your inner public speaker and restoring your confidence to give your best presentation […]

An Insider’s Experience: Executive Speaker Training

I woke that morning knowing I had an entire day dedicated to one of the nation’s greatest fears ahead of me. Frankly, I was not excited. But by the end of the day it was perfectly clear to me that the skills and tools we had practiced were not limited to standing on stage in […]

Nervous about public speaking? Strike a superhero pose to boost your confidence

We’ve all been there before: the moment before a big presentation and your stomach is aflutter with nerves. Your palms are sweating and you feel like crawling into a little ball to find your happy place. Whether you’re conscious of it or not, your body language is communicating this lack of confidence. Our body language […]

Speaker Training for the Seasoned: Don’t Need It… or Do You?

Becca Hawkins is the Director for Compassionate Care at Providence St Joseph Health, Oregon Region. She has an extensive background in oncology, hospice and palliative care. Becca has made contributions to the oncology and palliative care field as a nurse practitioner, educator, speaker, and writer. Becca recently attended Red Sky’s Executive Speaker Training. The following […]

Fake It Til You Make It

Ideation (noun) — The capacity for or the act of forming or entertaining ideas — The least of my strengths StrengthsFinder is an online test used to measure talent themes or — you guessed it — strengths. After rolling through about 200 questions, the test will spit out a list ranking your strengths from most […]

Business Ethics is More Than a Yes Answer

Are we all ethical at our core? Without a doubt, I believe that I am. There isn’t much to this question – I thought – until I skimmed an article discussing ethics in today’s business world. The author presented that same question in a thought provoking way showing there is more depth to its answer […]

5 Reasons Why Idaho is The Next Craft Beer Destination

Is it a coincidence that April, the same month that celebrates National Beer Day, was named Idaho Craft Beer Month? We think not. Idaho’s craft beer industry is growing strong, currently at over 50 breweries. To celebrate the inaugural Idaho Craft Beer Month, here are a few reasons we think Idaho is set up be […]

6 Reasons Why TreeFort 6 Will Top Them All

Yeah, we know… there are way more than six reasons why this TreeFort Music Fest will take our favorite festival above and beyond the amazing experiences of years past. But in honor of the sixth anniversary, we pulled together some of the most exciting changes and additions we can’t wait to see. 6 Reasons Why […]

Make the Jump: Surviving Purge Season

It’s the great purge season. Or, perhaps more kindly, the great reset. Welcome to the turn of the year when we say out with the old and in with the new – whether we’re talking about goals, resolutions or inboxes. We take stock of where we are in the world and what is to come. And we consciously […]

How to Engage Millennials: Influencing the Influencers

You may have noticed that millennials are dominating today’s headlines, causing a stir for companies tasked with hiring this growing demographic, and poking holes in traditional marketing and economic models. So what’s all the fuss about? Depending on whom you talk to, the term millennial (or Generation Y) applies to individuals who reached adulthood around […]

How to Avoid Saying Terrible, Horrible, No Good, Very Bad Things

Your mother likely said more than once, “If you don’t have something nice to say, don’t say anything at all.” In reality, that can be tough to abide by. In conversations, Q&A sessions and interviews – we can be confronted with difficult and downright ‘un-nice’ things that others are trying to get us to say. […]

Crisis Crosshairs: Gas Masks, Social Media Subterfuge & the NFL Draft

You know the image. Tears of joy streaming down a young man’s face as he hugs the NFL commissioner. After years of hard work in the trenches and weeks of speculation, rumors and every misstep catalogued by prospective employers, a football player gets picked to compete at the highest level. Last night 31 men fulfilled […]

Passion & Discourse Beyond the Legislative Session

As we head into another legislative session, issues near and dear to our hearts (and the future of our state) take center stage. But when the session ends, how do you keep the conversation going? How do you keep the right people informed and engaged to keep the momentum needed to inspire change? Without a […]

A List Of Lists to Predict 2016

Minus holiday parties and sugar-filled gifts of gluttony, nothing indicates the end of the year than a herd of lists forecasting the New Year. So keeping in the spirit of overindulging, here is our list of lists, featuring some of our favorite predictions, prognostications and wild ass guesses for 2016. Brand marketing: 10 experts reveal […]

Giving Back & Paying it Forward

Since the early days of Red Sky, we’ve made a focused effort to give back to the community which has supported our agency and helped us grow. We believe in the power of connection and community, in doing well by doing good. We also believe that each individual finds passion and purpose in different areas. […]

Death vs. Public Speaking? How to Harness Your Nerves

It seems ridiculous. An anomaly. A statistical error. But according to research from two Bruskin/Goldring research studies more than 15 years apart, public speaking is the number one fear of Americans. That tops heights, illness and even death. While this may seem counterintuitive, take a moment to think of speaking in front of 100 strangers. […]

Red Sky Gives Back: Team Roundup

Last year, Red Sky began a new tradition. We want our team to have more of a say in where our philanthropic dollars go and to truly experience the power of giving. Through #RedSkyGivesBack, we give every employee $100, match up to $100 they contribute, and provide them the time and choice to figure out how […]