Brand Strategy & Development
Expertise: Branding & Marketing
Building a successful brand isn’t done in a day, week or even a month. It’s a concerted, collaborative effort that requires self-evaluation and a deep understanding of your industry, markets and customers. Whether you’re an established organization or starting from scratch, our strategic approach follows the same proven process.
Conduct industry & market research. Discuss brand platform & value proposition. Identify target audience(s) & personas.
Capture objectives & requirements in a creative brief. Design mood boards and logo concepts. Craft targeted messaging. Create a brand launch or relaunch strategy.
Manage the brand rollout on your behalf. Assist you with recommended tactics. Measure and optimize.
Chief Deputy Controller, State of Idaho Controller’s Office
Red Sky truly understands Idaho and how to move the needle with key stakeholders. They bring a high level of expertise and creativity to strategic communication processes. Whether it’s helping our team build and execute a social media plan or working with Idaho businesses who have a success story to share outside of Idaho, Red Sky has the experience and know-how to make a wide range of initiatives happen.
Former Director, Idaho Department of Commerce
Red Sky knows what a television journalist needs: interesting stories, compelling interviews and video that makes a viewer take notice. They are a team I turn to when I have a story idea and a team I will always listen to when they come to me with a story pitch.
News Anchor, KIVI 6-ABC Boise
CEO, Valor Health