Brand Strategy & Development

Expertise: Branding & Marketing

Building a successful brand isn’t done in a day, week or even a month. It’s a concerted, collaborative effort that requires self-evaluation and a deep understanding of your industry, markets and customers. Whether you’re an established organization or starting from scratch, our strategic approach follows the same proven process.

Discovery

Conduct industry & market research. Discuss brand platform & value proposition. Identify target audience(s) & personas.

Development

Capture objectives & requirements in a creative brief. Design mood boards and logo concepts. Craft targeted messaging. Create a brand launch or relaunch strategy.

Deployment

Manage the brand rollout on your behalf. Assist you with recommended tactics. Measure and optimize.

Brand Strategy & Development Case Studies

Who We've Worked With

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“Red Sky is a dynamic, results-oriented agency that develops brilliant campaigns, messaging and calls to action that exceed our expectations. They proactively gain intimate knowledge of our organization’s market, industry, demographic targets, goals and objectives. Red Sky is an intricate part of the team from start to finish on every project. They have the skill, creativity, intuition and vision to take us to the next level. Their guidance and creative brainpower is unmatched and invaluable.”

Matt Hohenstreet
Former Board Member, Concord Tourism Business Improvement District

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