Brand Strategy & Development
Expertise: Branding & Marketing
Building a successful brand isn’t done in a day, week or even a month. It’s a concerted, collaborative effort that requires self-evaluation and a deep understanding of your industry, markets and customers. Whether you’re an established organization or starting from scratch, our strategic approach follows the same proven process.
Discovery
Conduct industry & market research. Discuss brand platform & value proposition. Identify target audience(s) & personas.
Development
Capture objectives & requirements in a creative brief. Design mood boards and logo concepts. Craft targeted messaging. Create a brand launch or relaunch strategy.
Deployment
Manage the brand rollout on your behalf. Assist you with recommended tactics. Measure and optimize.
