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		<title>Ruminations, Pontifications &amp; Observations for 2012</title>
		<description><![CDATA[It would be wrong to call this &#8216;Top Predictions for Communications in 2012&#8242; or anything of the sort. One obvious reason being, it is nearly two months into said year. So, here are a few observations I&#8217;ve been ruminating on and pontificating about regarding what awaits in 2012 for communicators. Content curation will be king]]></description>
		<link>http://www.redskypr.com/2012/02/22/ruminations-pontifications-observations-for-2012/</link>
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		<title>Mayday!</title>
		<description><![CDATA[“When I make a mistake, it’s a beaut!” —Former New York mayor Fiorello La Guardia In PR, we are constantly facing things going wrong, having bad days, and yes, making mistakes. We are firefighters; protecting our clients from the blaze of catastrophe, which means we always seem to be in harm’s way. So how do]]></description>
		<link>http://www.redskypr.com/2012/02/15/may-day/</link>
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		<title>Binging on Books for Better Work Skills</title>
		<description><![CDATA[An epidemic has swept the nation and has overtaken the Red Sky office. Two words &#8211; fiction trilogies. Numerous lunch breaks are spent in our Velvet Elvis nap room silently cheering on Lisbeth or in the comfort of squishy red beanbags, with a firm grip enclosed over the latest Hunger Games trilogy. I’ll be the]]></description>
		<link>http://www.redskypr.com/2012/02/12/binging-on-books-for-better-work-skills/</link>
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		<title>New Year’s Resolutions the Red Sky Way</title>
		<description><![CDATA[We’ve all done it. Whether it be losing weight or being more outgoing, we’ve all decided to change something about ourselves for a fresh start on New Year’s Day. Many people, especially in America, resolve to get fit or make healthier choices for the coming year. Now that I think about it, maybe that’s why]]></description>
		<link>http://www.redskypr.com/2012/01/24/new-year%e2%80%99s-resolutions-the-red-sky-way/</link>
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		<title>Case Study: Idaho Physical Activity &amp; Nutrition Program</title>
		<description><![CDATA[(First in a series of blog posts featuring Red Sky client case studies) Situation Our children’s health is a hot topic nationally. You cannot turn on a news program or read a newspaper without hearing how overweight our nation’s children are becoming. If you haven’t heard, this generation will be the first to die before]]></description>
		<link>http://www.redskypr.com/2012/01/09/case-study-idaho-physical-activity-nutrition-program/</link>
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		<title>Buttering Cal McAllister’s Bread</title>
		<description><![CDATA[In November, I attended the inaugural Seattle Interactive Conference; a two-day event featuring presentations, panels and networking opportunities for those interested in or focused on technology, creative, or interactive advertising. I was pleased to hear from industry leaders &#8211; brands such as AllRecipes and Engadget &#8211; and successful people in tech and beyond, like Cal]]></description>
		<link>http://www.redskypr.com/2012/01/05/buttering-cal-mcallister%e2%80%99s-bread/</link>
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		<title>Mind Mapping Your Way Out of a Block</title>
		<description><![CDATA[Writer&#8217;s block. Everyone has suffered from it at one time or another. I, for one, am a chronic sufferer of writer&#8217;s block. So much so that I have avoided writing a blog for months. Go ahead and look back through our Red Sky blog; you will notice I haven&#8217;t graced the blog in over three]]></description>
		<link>http://www.redskypr.com/2012/01/03/mind-mapping-your-way-out-of-a-block/</link>
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		<title>The Real Value of Cause Marketing</title>
		<description><![CDATA[Cause Marketing is rapidly becoming the public relations tool-of-choice in business. This is especially true due to today’s downtrodden economy and the increasing role businesses are playing in providing means to charities, communities and individuals in need. Studies have consistently shown charitable donations and corporate sponsorships have a positive impact on the bottom line through]]></description>
		<link>http://www.redskypr.com/2011/12/21/the-real-value-of-cause-marketing/</link>
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		<title>Fortune Favors the Funny</title>
		<description><![CDATA[Recently, I read this article from Inc. Magazine about humor in the workplace and why it’s good for business. As someone who was nominated for Best Sense of Humor in high school, it’s no secret that I enjoy a good joke or two here at Red Sky. Maybe a bit too much if you ask]]></description>
		<link>http://www.redskypr.com/2011/12/19/fortune-favors-the-funny/</link>
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		<title>Public Relations is going to the&#8230;cats?</title>
		<description><![CDATA[I have a new and pretty effective method for dealing with big-business call centers lacking in internal communication and customer service. If I get someone on the line who is not helpful, is rude, or lacks fundamental knowledge of basic questions I am trying to get answered: I hang up the phone and try for]]></description>
		<link>http://www.redskypr.com/2011/12/07/public-relations-is-going-to-the-cats/</link>
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