SPECIALTIES

CHANCES ARE YOU KNOW WHOM YOU WANT TO REACH AND WHAT YOU WOULD LIKE THEM TO DO.

We help you get from point A to point B, refining the target audiences, crafting effective messages, identifying the best channels to deliver those messages, executing on those ideas and evaluating success.

Each client engagement is unique. So our first step in helping you is to listen. Then we bring our specialties forward in a spirit of collaboration:

BRAND STRATEGY

Creating or refining a client’s identity or positioning and identifying the most effective ways to communicate the company’s message to achieve business goals and objectives.

CONTENT DEVELOPMENT

From marketing collateral to website copy, media kits to digital asset production, creating content that aligns with key organizational messaging.

CRISIS COMMUNICATION

Conducting risk assessments, preparing for worst-case scenarios, and setting up infrastructure to enable clients to be nimble and strategic in response to crisis.

EVENT PLANNING

Managing all details relative to a client’s event – from image, messaging and marketing to venue and logistics coordination.

EXPERT POSITIONING

Identifying, vetting and securing opportunities for clients to showcase thought-leadership on an issue or industry.

INTERNAL COMMUNICATIONS

Helping organizations develop programs to educate, inspire and engage their best brand evangelists – employees, members and partners.

MEDIA RELATIONS

Building relationships and distributing targeted story opportunities to relevant media in support of an overall communications plan.

ONLINE COMMUNITY MANAGEMENT

Training, or working as, an organization’s voice in the social media landscape to maintain consistency and relevancy of conversations.

PROJECT MANAGEMENT

Overseeing the execution of a marketing communications program that may incorporate creative design, collateral production and media buying.

RESEARCH & ANALYSIS

Conducting focus groups, surveys and polls to gain brand and audience insights and set benchmarks for future analysis.

SOCIAL MEDIA STRATEGY

Aligning communication goals with social media platforms and audience engagement opportunities.

STRATEGIC MARKETING & COMMUNICATIONS PLANNING

Helping a client manage all aspects of a marketing and communications plan, from development and creation through execution and analysis.

STRATEGIC PARTNERSHIP DEVELOPMENT & MANAGEMENT

Working with a client to identify, develop and manage strategic partnerships or sponshoships in the areas of media, marketing and customer communications.

TRAINING & DEVELOPMENT

Crafting and delivering customized training programs for client leadership in the areas of media training, message development, social media strategy, community management, strategic planning, organizational assessment and crisis communication.