Nov
09
(Live blogging from the PRSA International Conference in San Diego) Stepping into Lee Odden’s panel (TopRank Online Marketing) on the Top 10 SEO tactics for PR pros. Very curious about this section, since it often feels the number of ‘social media experts’ that have popped up in the last year is rivaled only by the... READ MORE »
Nov
03
“We seek excellence by constant trial and error.” – Master Jin Kwon Had not heard of Master Kwon until a few moments ago – but thought this quote was on point for where we find ourselves lately. Constant trial and error, pushing beyond comfort zones to embrace new opportunities, new methods and new channels through... READ MORE »
Oct
16
Search, Monitor, Analyze Every week a new tool for monitoring the conversations that ebb, flow and swirl around us rises to the surface. For some time we’ve been using Techrigy to monitor for our clients and partners the conversations occurring online about their brand, industry or issues impacting their business. But lately, my favorite go-to,... READ MORE »
Oct
12
We recently attended a fall PRSA meeting featuring presentations about social media campaigns. But the lessons that stuck with me had more to do with the speakers’ innovative thinking than social media itself. Lesson 1: When your company throws up a roadblock, outmaneuver it. The U.S. Forest Service developed the “Stay on Trails” awareness program... READ MORE »
Apr
22
My Twitter favorites and del.icio.us bookmarks are filling up, so that must mean it is time for a Make The Jump post! AGGREGATING! I love sites that aggregate, through block-and-tackle research or through a wiki. Thanks for taking the time to pull together the lists, data and info I look for! Not saying I’m lazy... READ MORE »
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