Apr
02
This has been the spring of panels and presentations. Though the topics are often similar – social media, messaging/media training or entrepreneur lessons learned – I always try to customize the presentation to the audience. But when the topic is social media, there is one insight tool that I always include. Maybe it’s because I... READ MORE »
May
30
Make the Jump… a weekly roundup of insights, observations, tools, techniques and musings to provide a spark. Foursquare Oooops: It seems that after the bubble of geo-location marketing wins we’ve seen quite a bit of ooops – lack of oversight leading to some geo-squatting (we’ve been victim of this);lack of understanding leading to giving away the... READ MORE »
May
23
Non-Profits Rocking Mobile Just like a canary in the well, I frequently look to non-profits as harbingers of leading-edge technology being utilized in realistic ways. While the bleeding edge brains and early adopters dive in first, seeing how non-profits are leveraging tools for a common good on often ridiculously small budgets is insightful. Mashable pays... READ MORE »
May
17
Sometimes creating tactical ideas to tie into public relations campaigns can be a daunting task. Other times interesting and unique concepts flow from one’s mind like honey. When needed, I go to the web for motivation, inspiration and relevant help. Whether tweeting with peers about an idea, or reading about the weirdest our world has... READ MORE »
May
02
This Make The Jump post was on its way to being written with completely non-breaking content when the global perfect storm of news hit – the death of Osama bin Laden at the hands of U.S Special Forces. No matter if you were a tween or a twenty-something or a boomer when 9/11 occurred –... READ MORE »
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