Jul
31
public relations –noun 1. the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc. 2. the art, technique, or profession of promoting such goodwill. Lately in our industry there has been a lot of debate on what is the role and definition of... READ MORE »
Jul
27
Wrong! How many times have we been asked that? Whether you are new to PR and don’t know the difference, or you are a PR professional who needs a little reminder, let’s take a closer look at the main differences between public relations and advertising. 1. One Costs Money—The Other Doesn’t This is the most... READ MORE »
Jul
15
I started receiving invitations to Google+ about a week or two ago. At first, just a trickle, then they started inundating my inbox. I accepted one, made a profile (bare bones) and left it at that. I added a few people to my Circles and then got distracted by something else and left the site. ... READ MORE »
Jul
12
I was recently asked why a company would hire an agency over an in-house PR Director. It’s a question we get a lot. Since I’ve been on both sides of that equation, thought I’d share my thoughts and the results of a quick Yammer crowd-sourcing we did at the office. Benefits of outsourcing PR efforts... READ MORE »
Jun
24
A couple months ago Jess & I had the privilege of being the guest presenters at the AIGA Learnch series where we spoke to the art of relationships with a focus on interacting with the media, community and other stakeholders whether you are communicating face to face, via social media or any other medium. You can... READ MORE »
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