Sep
01
I recently ordered five pairs of “vintage inspired eyewear” online to try-on for five days before purchasing. This is a trendy new service offered by start-up company Warby Parker. WP sells hip and geek-chic frames to an online crowd of style-savvy shoppers (check out Colonel Monocle.) Besides selling cool frames with prescription lenses at comparable... READ MORE »
Jun
17
When it comes to alcohol brands in the world of marketing and public relations, getting creative is key. Throw traditional tactics out and mix together originality, inspiration, imagination and ingenuity, shake, stir and serve. This unique consumer category presents perks and challenges all of its own. Food and beverage brands are plenty and the over-saturated... READ MORE »
Jun
01
In the ever-popular movement to become more sustainable, decisions are often made either too quickly or with incomplete information. Or, both. My experience of more than a decade in the retail industry shed light on that very fact, especially when it comes to the reaction toward plastic grocery bags. A plastic bag ban is really... READ MORE »
Nov
04
Faces and personalities are my favorite part of traveling. The take-off makes my stomach drop and sitting in a middle seat while a stranger tries to land a 14-ton machine that’s barreling toward a concrete runway at an obscene speed hasn’t really done much for my nerves over the years. Airports are usually the same:... READ MORE »
Jul
22
For me, shopping is a get-in and get-out kind of experience. Grocery shopping is a mad dash through the isles, rarely venturing down any isle aisle that is not necessary and total aggravation when someone is taking too long choosing what flavor of yogurt to buy (patience is not my strong suit). I avoid Costco... READ MORE »
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