Aug
08
A successful communication strategy involves three things: Planning Doing Two-way communication and interaction with the client As PR professionals, we’re in the business of providing strategic communication counsel to our clients. It’s our job to help clients build their brand, share their message and reach their communication and strategic business goals. We spend countless hours... READ MORE »
Jul
31
public relations –noun 1. the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc. 2. the art, technique, or profession of promoting such goodwill. Lately in our industry there has been a lot of debate on what is the role and definition of... READ MORE »
May
10
In light of the recent premiere of the adapted-for-the screen tale “Water for Elephants” my interest in depression-era traveling circus acts and the history behind them was tickled. After reading the book in college, as always with adapted-for-the-screen novels, I was intrigued enough to see the movie. Luckily, I read the book long enough ago,... READ MORE »
Feb
10
Today, in America, we tune into more than 9,000 commercial radio stations, 1,100 television stations, 11,000 periodicals and more than 11,000 newspapers. These do not include podcasts, websites, blogs, online radio stations and video feeds. Nobody likes to be told what to think. But we are told everyday what to think about, whether you realize... READ MORE »
Feb
07
We have plenty to be thankful about here at Red Sky, from amazing clients to talented partners to the Treasure Valley community we proudly call home. Of course home is never limited to one location anymore, especially when you’re in business. This year we’ve made some upgrades to both our physical and online domiciles, starting with... READ MORE »
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