Jan
09
(First in a series of blog posts featuring Red Sky client case studies) Situation Our children’s health is a hot topic nationally. You cannot turn on a news program or read a newspaper without hearing how overweight our nation’s children are becoming. If you haven’t heard, this generation will be the first to die before... READ MORE »
Dec
21
Cause Marketing is rapidly becoming the public relations tool-of-choice in business. This is especially true due to today’s downtrodden economy and the increasing role businesses are playing in providing means to charities, communities and individuals in need. Studies have consistently shown charitable donations and corporate sponsorships have a positive impact on the bottom line through... READ MORE »
Oct
14
Whoa – stop. Rewind. Not to be worried that we may go down an inappropriate road here… We are not talking passion in the physical sense of love or lust. We are talking passion in the intellectual realm where people, or in this case “consumers” may be driven by their passions more as emotions that... READ MORE »
Sep
06
At Red Sky we often remark upon how it is more like 2° of separation in Idaho instead of the oft-repeated 6°. When the cause is noble and the need is necessary, connections and commitments are made to inspire action. What has occurred in a brief amount of time to officially launch Activate Treasure Valley... READ MORE »
Aug
08
A successful communication strategy involves three things: Planning Doing Two-way communication and interaction with the client As PR professionals, we’re in the business of providing strategic communication counsel to our clients. It’s our job to help clients build their brand, share their message and reach their communication and strategic business goals. We spend countless hours... READ MORE »
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