May
02
by Amanda Watson Great leaders often identify a seemingly ordinary experience as the source of their greatest motivation and passion. For J.CREW’s President and Executive Creative Director, that impetus was found in the tuna aisle as a child with her recently divorced mother. She was feeling lost without the direction of her husband. In that... READ MORE »
Feb
21
by Amber Broeckel The popularity of Pinterest has never been stronger, as its global user site visits has erupted from 9 million two Decembers ago to 48 million last December according to comScore. More than a few of us at Red Sky are a contributing factor to this increase, as it has a wide range... READ MORE »
Feb
20
By Amanda Watson Customers did not welcome the recent news from Maker’s Mark Chairman Bill Samuels that the iconic brand would, quite literally, be watering down the favorite bourbon in order to meet supply issues faced by the company. Samuels released a statement that the company would be releasing a new formula, which would reduce the alcohol content... READ MORE »
Jan
11
by Doug Self The annual Consumer Electronic Show (CES) is this week and for the first time in four years I’m not attending. CES is enormous: 160,000 tech industry representatives mingling with media contacts, vying to be crowned the next sought-after product. It is an agoraphobic’s nightmare and regularly derided by the media as an... READ MORE »
Nov
19
by Gloria Miller Timing is always critical when it comes to PR. We are constantly monitoring emerging trends, keeping tabs on a publication’s editorial calendar to see if a client story might be a fit, and wrangling schedules to plan events or coordinate interviews. But sometimes the stars align in other unexpected ways. I recently... READ MORE »
