Jan
05
In November, I attended the inaugural Seattle Interactive Conference; a two-day event featuring presentations, panels and networking opportunities for those interested in or focused on technology, creative, or interactive advertising. I was pleased to hear from industry leaders – brands such as AllRecipes and Engadget – and successful people in tech and beyond, like Cal... READ MORE »
Dec
21
Cause Marketing is rapidly becoming the public relations tool-of-choice in business. This is especially true due to today’s downtrodden economy and the increasing role businesses are playing in providing means to charities, communities and individuals in need. Studies have consistently shown charitable donations and corporate sponsorships have a positive impact on the bottom line through... READ MORE »
Dec
07
I have a new and pretty effective method for dealing with big-business call centers lacking in internal communication and customer service. If I get someone on the line who is not helpful, is rude, or lacks fundamental knowledge of basic questions I am trying to get answered: I hang up the phone and try for... READ MORE »
Oct
14
Whoa – stop. Rewind. Not to be worried that we may go down an inappropriate road here… We are not talking passion in the physical sense of love or lust. We are talking passion in the intellectual realm where people, or in this case “consumers” may be driven by their passions more as emotions that... READ MORE »
Oct
10
You know it’s bad when your company is being referred to as “New Coke.” We all know what happened when Coca-Cola tried to reinvent itself back in the 80’s—complete and utter revolt in every sense of the word, perhaps one of the most memorable PR poo-storms in history. Now Netflix faced the same customer rebellion... READ MORE »
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