Mar
13
There are many facets to what PR agencies offer, and what PR people can find themselves doing at any given point. From drilling holes in milk jugs, or traveling the country awarding elementary schools with large checks to (gasp!) writing press releases and pitching stories. One of the more off-the-wall aspects of the job is... READ MORE »
Feb
24
Last week, I attended the 5th Annual Social Media for PR and Corporate Communications Conference in Las Vegas, NV. Throughout the conference, social media strategies and measurement were discussed in regards to persuading business leaders to adopt and utilize various social media channels. Presenter after presenter argued the case for social media and how it... READ MORE »
Feb
22
It would be wrong to call this ‘Top Predictions for Communications in 2012′ or anything of the sort. One obvious reason being, it is nearly two months into said year. So, here are a few observations I’ve been ruminating on and pontificating about regarding what awaits in 2012 for communicators. Content curation will be king... READ MORE »
Feb
15
“When I make a mistake, it’s a beaut!” —Former New York mayor Fiorello La Guardia In PR, we are constantly facing things going wrong, having bad days, and yes, making mistakes. We are firefighters; protecting our clients from the blaze of catastrophe, which means we always seem to be in harm’s way. So how do... READ MORE »
Feb
12
An epidemic has swept the nation and has overtaken the Red Sky office. Two words – fiction trilogies. Numerous lunch breaks are spent in our Velvet Elvis nap room silently cheering on Lisbeth or in the comfort of squishy red beanbags, with a firm grip enclosed over the latest Hunger Games trilogy. I’ll be the... READ MORE »
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