Know Your Audience

This has been the spring of panels and presentations. Though the topics are often similar – social media, messaging/media training or entrepreneur lessons learned – I always try to customize the presentation to the audience.

But when the topic is social media, there is one insight tool that I always include. Maybe it’s because I love the word ‘technographics’ or those brainiacs at Forrester. Or maybe it’s because when people actually look at data to help develop strategy for their social media engagement I get a bit giddy. ¬†Especially when the tool is free.

The gist:

Forrester’s Social Technographics data classifies consumers into¬†seven overlapping levels of social technology participation. Based on our proprietary Consumer Technographics survey data, we can share with you how social participation varies among your consumers globally and help you plan a targeted social technology strategy. Use this tool to get a high-level snapshot of the social technology behaviors of consumers.

Give it a whirl:

So what do those categories mean?

Take a look.

Identify your audience. Know their behavior online. Plan appropriately.

- Jess Flynn

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