1. says

    The older I get (I turn 51 in just a few weeks), the more I catch myself thinking “been there, done that,” when I read things. In fact, as a person who’s done management / leadership training and coaching for 20+ years and as a columnist on workplace issues for the past 10 years, I see a ton of “new” articles on things that I’ve previously written about!

    So to quote the wise Solomon, there’s nothing new under the sun. But you’ve hit the nail on the head that PR folks must “curate content to help guide business decisions and provide insights to the reactions certain actions will cause.” This will make all the difference when it comes to business viability in 2012.

    When it all boils down, I agree, the world economy is in the midst of a colossal shift. Build on that the general media doing whatever it feels it must to gain readership, regardless of the impact on people’s lives (example: Joe Paterno), and the waters will be rough. Therefore, all the more important for PR folks to stand up and fight to do what’s right. Please — keep on encouraging that.