Make the Jump…
a weekly roundup of insights, observations, tools, techniques and musings to provide a spark.
Foursquare Oooops: It seems that after the bubble of geo-location marketing wins we’ve seen quite a bit of ooops – lack of oversight leading to some geo-squatting (we’ve been victim of this);lack of understanding leading to giving away the whole kit and kaboodle on Groupon and LivingSocial; and lack of leveraging leading to missed opportunities.
Mashable just ran a quick overview of the Top 5 Foursquare Mistakes Committed by Small Businesses which is worth a perusal if you or a client is even thinking of jumping into this space. Especially the section on leveraging the data at hand via a fairly robust dashboard.
Raw Data Delight: Alright data geeks, prepare to rejoice. Thanks to my favorite site Flowing Data for this nugget…
The Pew Research churns out a lot of interesting results from a number of surveys about online and American culture, but they usually only shared aggregated results, pre-made charts and graphs. This is well and good for the information-consuming public; however, these results can spawn curiosities that are fun to dig into. Luckily, the Pew Research Center launched a Data Sets section that provides raw survey responses and the questions in a variety of easy-to-use data formats.
Our raw data, previously posted only as SPSS files, is now available in comma-delimited (.csv) format for all reports going back to 2003. We hope that making our data available in this open-source format will make analysis easier for researchers who don’t own a copy of SPSS to analyze our data.
This should be fun. Recent datasets include the social side of the Internet, health tracking habits, and reputation management.
If you work in health & wellness or healthcare, the above-mentioned report ‘Social Life of Health Information’ is worth a read.
In Awe of ArtFinder: Further showcasing the power of recommendation engines and the ‘If you like this, then how about this?’ nature of so many retail sites – welcome to the world ArtFinder.
Thanks to ReadWriteWeb for the overview of this London-based startup that touts itself as a new concept for discovering, experiencing and sharing art.
ArtFinder doesn’t just offer a Last.fm-like recommendation engine, suggesting, for example, Paul Signac if you like Henri Matisse. It also offers an IMDb-like database of artwork and artists, displaying biographies and images. There are details where you can find a particular piece on display (that would be a Songkick-like feature, I suppose), and there’s also a Shazam-like image recognition capability, so that you can snap a photo and get an ID and more information about a piece of art.
It’s an ambitious undertaking, one that has to tackle the fact that a lot of galleries’ and museums’ art is not yet digitized and much of it restricted from being displayed online due to copyright and licensing restrictions. But that makes it all the more important as artwork is stuck in siloes – both offline and online – that make it inaccessible.
If creativity is truly the currency of the 21st century, we need more ambitious undertakings like these that marry innovation and artistic appreciation.
– Jess Flynn