Who Cares? We Do!

In an office crammed with creative thinking, strategic genius and brilliant tech knowledge, I often find myself spouting the phrase “Who Cares?” It’s not that I don’t care – I’ve dedicated nearly a decade to this profession, after all. It’s that I care enough to question clients, fellow employees and industry professionals.

Why should we care? What’s the relevance, the “voice” so to speak.

In the vast world of marketing, there is not a single category of business that should escape this question. Whether you are trying to market a tech product or a pair of shiny stilettos or a restaurant, the question is always the same: Who Cares? Who is your target audience and how will you reach them? How do you keep your brand or product relevant with an ever-changing market?

It is our job to pose these questions, but more importantly to find viable solutions. To look at your business from all angles – to utilize the latest social media forums, the best traditional marketing practices, the most outrageous events or initiatives to highlight your brand.

It’s the 21^st century, and nothing is untouchable.

There are interactive billboards in the middle of Times Square and health-conscious flash mobs popping up throughout the U.S.. We are no longer simply creating content, but are fashioning an overall experience. We aren’t controlling messages, we are only influencing them. No longer is the CEO of a corporation alone in asking Who Cares?, it’s the average consumer posing this question: With email, with Facebook and Twitter, with smart phones.

So embrace the phrase, pose the questions that your consumer will inevitably ask, seek advice and professionals, and by all means embrace this amazing social and interactive world and ask yourself…Who Cares?

- Samantha O’Lea