Dec
21
Cause Marketing is rapidly becoming the public relations tool-of-choice in business. This is especially true due to today’s downtrodden economy and the increasing role businesses are playing in providing means to charities, communities and individuals in need. Studies have consistently shown charitable donations and corporate sponsorships have a positive impact on the bottom line through... READ MORE »
Dec
19
Recently, I read this article from Inc. Magazine about humor in the workplace and why it’s good for business. As someone who was nominated for Best Sense of Humor in high school, it’s no secret that I enjoy a good joke or two here at Red Sky. Maybe a bit too much if you ask... READ MORE »
Dec
07
I have a new and pretty effective method for dealing with big-business call centers lacking in internal communication and customer service. If I get someone on the line who is not helpful, is rude, or lacks fundamental knowledge of basic questions I am trying to get answered: I hang up the phone and try for... READ MORE »
Dec
05
(A re-post of an article written for the Idaho Business Review’s 2011 Heroes in Philanthropy publication) Now more than ever, the need for good corporate citizenship is paramount. When the economy is sound, the needs of the community are often less, or less visible. When times are tough, and those tough times last for years,... READ MORE »
Nov
01
In attempt to not sound preachy or assume myself to be more knowledgeable than I am, I want to reflect on the life of a college student seeking a professional internship. As a college student, I was constantly searching for summer internship opportunities that might give me an upper hand entering into a tough job... READ MORE »
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